There's a reason why dinosaurs aren't around anymore they didn't use edgy fonts when marketing. Spice up your marketing media with these creative fonts and watch the clients pour in! Don't Go Extinct Capture your reader's attention and draw them in.Ģ018 is the year to show off your creativity, so we've compiled the hottest creative font trends hitting the marketing space. Unless your ideal reader is a goldfish, it's time to step up your marketing design game with some creative fonts. Do you want your brilliant media looked over on account of being drab? You've written amazing content, and you can't wait to share it with the world, but there's one problem. Our attention spans have dropped from 12 seconds to eight seconds-one less second that the attention span of a goldfish. This just in: humans have shorter attention spans than goldfish. Here are our suggestions for creative fonts that will catch their eye. Typeface credit (header): Rig Solid by Jamie Clarke Type.Will people read the copy you've carefully written for your media if it's boring to look at? Probably not. So, want to link to Dulcinea (6 on the list), just add #6 to the end of the url. Want to link to a specific typeface in this list? Just add the number preceded by #. Humanist Sans: Bajazzo, Geometric: Rupert, Grotesque: Rational, Serif: NewsSerif Text, Slab: Questa Slab, Formal script: Dulcinea, Informal script: LiebeLotte, Handwriting: Rollerscript, Blackletter: Taull, Stencil: Pensum Stencil Pensum Stencil also belongs to the larger Pensum superfamily.

It’s especially cool because it’s much more versatile than your average stencil - magnificent for mastheads, perfect for pull-quotes, and just as happy on a concert poster as in your favorite newspaper, magazine, or blog. Pensum Stencil is the more sophisticated relative. Spray-painted onto an old wood carton is what usually springs to mind when thinking about stencils. And - shock, horror - Taull is a blackletter type that works well in all-caps settings too. Ideal for attention-seeking titles, and surprisingly good in text. TypeRepublic’s Taull hits the mark with its tapered strokes and legible letterforms. It’s not easy to find a practical Blackletter typeface that’s comfortable in contemporary designs. Test with the type tester to see what I mean. Think of the ‘rough cut’ as a sightly lighter version when used at smaller sizes, and a more textured version when used big. Available in smooth and rough versions too. Handwriting: RollerscriptĮvery font library needs a good handwriting typeface, and G-Type’s new Rollerscript comes to the rescue! A sprinkling of fairy dust (OpenType magic) produces the joins and variations for authentic looking handwriting. Comes with some beautifully drawn catchwords too (see ‘and’ in the last line below).

Informal but precise, LiebeLotte, an upright monoline script, combines the fluid strokes of the pen with the precision and tension of bézier curves. Dulcinea from Retype Foundry is not only very legible and readable (helped by the fact that it’s an unconnected script), but it’s graceful, fluid and crisp too. Not all calligraphic scripts are easily readable, especially for younger readers. The heavier weights really work especially well when set in all caps or when used as drop-caps. Slab Serif: Questa Slabīy Martin Majoor & Jos Buivenga / The Questa ProjectĪ hardworking workhorse slab serif, Questa Slab is designed to perform across text and display settings. Just the kind of thing you need in typographically rich editorial design. It’s charming smaller details, although invisible at smaller sizes, shine when used at larger display settings. NewsSerif Text excels in designs where text is center-stage. Rational ‘rationalizes’ or tones down those details, and what’s left is a timeless grot that will serve you for decades to come. Some older-style woodtypish grotesques are a little too nuanced for everyday use. Rupert is a super-solid and practical geometric sans with broad language support, and some charming details that come to the fore when used at larger sizes. Here’s our must-have list for you:īajazzo is an everyday workhorse humanist sans that supports a broad typographic hierarchy, and reads really well in extended texts. No super-quirky, one-use-only display fonts, but workhorse font families that will serve you and your clients well for years to come. Finding the best typefaces among thousands can be time-consuming and frustrating! To save your time and sanity, we’ve curated a top-notch list of must-have typefaces for 2023.

Popular fonts 2018